Mid-level direct mail pack
Spring appeal for the mid-level donors of Camp Ooch. The objective was to raise funds to help send kids like Matthew to camp this summer. Camp Ooch is a magical camp in northern Ontario that lets kids with cancer enjoy camp life as kids should. We wanted to bring donors inside the camp and see if from a perspective they weren't used to by showing them all of the wonderful things that happen there every summer.
STRATEGY: AGENTS OF GOOD COPYWRITING: JEN LOVE DESIGN: JOHN LEPP ILLUSTRATION: JESSICA RAE GORDON