Spring appeal for the mid-level donors of Camp Ooch. The objective was to raise funds to help send kids like Matthew to camp this summer. Camp Ooch is a magical camp in northern Ontario that lets kids with cancer enjoy camp life as kids should. We wanted to bring donors inside the camp and see if from a perspective they weren't used to by showing them all of the wonderful things that happen there every summer. 

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STRATEGY: AGENTS OF GOOD  COPYWRITING: JEN LOVE  DESIGN: JOHN LEPP  ILLUSTRATION: JESSICA RAE GORDON