Our objective was simple:
Create a gratitude report filled with donor love, thanking donors for their incredible support
Share a story that demonstrates donor impact—how donors make the Oregon Zoo’s world-class conservation research, animal exhibits and educational programs possible
Help donors feel inspired by the crucial role the Oregon Zoo plays in the community, and illustrate how donors are at the heart of the Zoo
You can read the whole case study about it here on the Agents of Good blog.
CONCEPT: JOHN LEPP COPYWWRITING: RACHEL ZANT DESIGN: VERONICA DAVIES, JOHN LEPP